Appboy announces Unity support for expansion of mobile relationship management platform

Mobile relationship management company Appboy has today announced its support for the Unity game development platform, opening up the company’s user segmentation and engagement toolset to the more than two million game developers within the Unity community.

This expansion comes just days after Appboy announced its $7.6 million Series A funding round, which will further help the company expand its toolset and user segmentation technology.

Developers on the Unity platform will now have access to Appboy’s tech, which includes the ability to target and engage players based on a variety of factors, from the number of times a user has opened an app to how many in-app purchases they’ve made, as examples.

Using Appboy, developers can engage with users through push notifications and emails, as well as in-app news feeds and in-app customer support systems.

GSN