App Developers: It's Time to Focus on Retention Strategies (Report)
Nearly 70 percent of app users become dormant and can be reactivated with well-timed personalized push notifications.
Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention is costing app developers money and users.
Leanplum analyzed more than 200 apps with at least 100 first-time users and tracked those users for up to 90 days to see if they uninstalled the app.
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