App Center recommendation engine drives more repeat app users than previous Facebook games dashboard

Facebook today revealed that users who discover apps through App Center are 40 percent more likely to return to the app the next day compared to users of the previous Apps and Games dashboard.

Facebook App Center, which launched in June and became available worldwide on Aug. 1, is a personalized section of the desktop and mobile site to help users discover new apps on Facebook, mobile and the web. It focuses on surfacing high quality apps that users are likely to be interested in based on other apps they’ve tried and what their friends use.

In a note, Facebook engineers involved with App Center explained the technical challenges of building such a recommendation engine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in