Mobile data and analytics company App Annie released the results of new Facebook Audience Network-commissioned research, which analyzed how mobile games were affected after the installation of an ad platform software-development kit.
App Annie analyzed the top 1,000 mobile gaming applications on iOS and Google Play from Jan. 1 through Dec. 31, 2019. It found that 89% of the top games worldwide had an ad platform SDK installed as of December 2019, an increase of 6% compared with the beginning of the year.
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