APCO Working on 'Image Campaign' For Big Banks
The board of the Financial Services Roundtable, which represents the 150 largest banks and insurance companies in the U.S., is launching a public image campaign, Bloomberg reports.
Public affairs powerhouse APCO is leading the push from the PR front, working with polling company Luntz Maslansky Strategic Research and Omnicom-owned ad agency DDB.
“The financial services industry is dedicated to earning back the trust of the American people, and is engaging in a comprehensive effort to communicate directly with them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in