AP Officially Welcomes Ascheim, Announces Two Promotions

APLogo.jpgThe Associated Press officially named former NYTimes.com vice president of new ventures Nick Ascheim general manager of AP Digital, including oversight of new strategic business unit AP Gateway. The move was initially reported in late February.

AP said AP Gateway will “serve as the launching pad for new products and services” from AP, AP members, and other news providers, including news applications for the Web, e-readers, mobile phones, and tablets.

Ascheim will also assume responsibility for AP’s online services, including its Online Video Network and Hosted News, and he will explore new business opportunities created by the News Registry, a system AP designed to give newsgathering organizations tools to address opportunities and challenges spurred by constantly evolving digital platforms and devices.

Ascheim will report to senior vice president and chief revenue officer Jane Seagrave, who also announced the promotion of Daisy Veerasingham and an expanded role for Sue Cross.


Veerasingham was elevated to senior VP for business development and partner relations for Europe, the Middle East, Africa, and Asia, from VP of sales for EMEA and Asia. In her new role, she will oversee business strategy and customer and partner relationships for those regions, as well as AP Global Media Services and AP Archives.

And Cross’ new title is senior VP for business development and partner relations for the Americas. She will manage relationships with AP member newspapers and broadcasters, as well as AP’s content-licensing business, in the United States, Latin America, and Canada, also overseeing AP Images and AP’s elections services.

Seagrave said:

Nick brings to AP a depth of experience and a proven track record in fields that are key to the success of AP and its membership as end-users increasingly take control of their news consumption. Nick’s skills and expertise cover the range of opportunities we will be investigating to take advantage of the growing number of new business and delivery models to take our content to market.

The rapid changes in the media industry have made customer relationships more important than ever, and Daisy and Sue bring a deep understanding of AP members and customers to their new roles. This new structure and the new responsibilities they take on will assure that AP’s revenue structure reflects and keeps pace with new customer and consumer needs.