AP, Microsoft Mix It Up at MIX10

The Associated Press will generate some news of its own at MIX10, Microsoft’s three-day conference for Web designers and developers, which kicked off Monday in Las Vegas and runs through Wednesday.

AP will introduce a Microsoft reader for desktop and laptop PCs, its Microsoft Pivot visual search tool, and new content applications for the Windows Phone 7 Series.

The desktop news reader will be a downloaded application, built in Microsoft Silverlight, allowing users to navigate the contents of a digital publication with the look and feel of a newspaper.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in