AP, Microsoft Mix It Up at MIX10

The Associated Press will generate some news of its own at MIX10, Microsoft’s three-day conference for Web designers and developers, which kicked off Monday in Las Vegas and runs through Wednesday.

AP will introduce a Microsoft reader for desktop and laptop PCs, its Microsoft Pivot visual search tool, and new content applications for the Windows Phone 7 Series.

The desktop news reader will be a downloaded application, built in Microsoft Silverlight, allowing users to navigate the contents of a digital publication with the look and feel of a newspaper. AP said it will also build a white-label desktop news reader that will be available to its members.

AP Images Business Intelligence Powered by Pivot — which was first announced at PDC09, Microsoft’s professional developer conference, in November — can be used for consumer and enterprise applications from e-commerce to research and business intelligence, and AP and Microsoft will demonstrate it across an AP Images database of Academy Awards winners from 1928 until now.

Finally, the AP Mobile on Windows Phone 7 Series is also powered by Silverlight — in this case, Silverlight for the Windows Phone platform. AP and Microsoft will demonstrate the app by featuring AP’s network of more than 1,000 local content providers.