AP, Hearst Among New Round Of Mochila Partners

We were skeptical, and still are, of Mochila, the peer-to-peer content marketplace that launched in March. But it looks like the Mochila masterminds have convinced some big media companies to sign on.

Per the release:

The Associated Press, Education World, Future US, Hearst Magazines, Motor News Media and Washington Post Express have become the second set of major publishers to become Mochila members.

This new prestigious group joins current Mochila members Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group to form a vast unmatched wealth of content available for individual purchase globally.

EARLIER: ‘How Many Content Marketplaces Does This World Need, Anyway?’