AOL Taps Wiatt for Strategic Post

Tim Armstrong is reaching into AOL’s bullpen for some help.

The company announced on Wednesday (Sept. 8) that board member Jim Wiatt, the onetime chairman and CEO of the William Morris Agency, has taken on a new role as strategic advisor to AOL. Wiatt, who will immediately relinquish his board member duties, will report directly to CEO Armstrong.

It appears that Wiatt will be asked to tap into his Hollywood rolodex, according to AOL officials; Wiatt will assist Armstrong in areas of content development, partnerships and entertainment/media relationships.

“Jim has made outstanding contributions to the AOL Board, but we are grateful to now have more of his time creating partnerships for AOL as we expand our focus on developing original content,” said Armstrong in a statement.

Since Armstrong took the reigns at AOL in early 2009, he has looked to focus the company’s strategy on original content. However, more recently AOL has looked to partner with talent that boast of a built in audience—examples include projects with the Jonas Brothers and Ellen DeGeneres.

Meanwhile, AOL continues to struggle on the ad front, as evidence by its two most recent rocky quarters.