AOL Sees Success With ‘Finance’ iPhone App

AOL executives are trumpeting the success of a new iPhone app for, a Wall Street-oriented business site, which the company has quietly rolled out over the past two months.

The application, which launched less than a week ago, has landed in the top position in Apple’s ranking of free finance-related apps. Plus, it’s drawing rave reviews on the Web from the tech and blogger community. For example, Kaiser Hwang of wrote, “We’re thoroughly impressed by the DailyFinance app. We have yet to find another finance app for the iPhone/iPod Touch that provides as much detail and as many options as the app does.”

That’s got Bill Wilson, president of AOL’s new MediaGlow publishing division, beaming. In an internal memo to staffers obtained by Mediaweek, Wilson touted the DailyFinance app as “simply the best iPhone app I have ever used.”

Citing the company’s previous success with well-received apps for AOL Radio and AOL Instant messenger, Wilson hinted that iPhone apps will be a major focus of MediaGlow’s publishing efforts going forward. “Quality products like this delight our consumers, remind the market what’s great about our company, and help convince even our toughest critics to take a second look at AOL,” he wrote. “And this is just one of several pacesetting apps we have in the pipeline for this year that will help us extend the reach of our growing network of market-leading sites.”

As for, AOL has thus far been mute about the new property, which is listed as being in beta (AOL executives could not be reached for comment). According to Web analytics firm, the site did not register any audience as recently as January, before spiking to over 1.3 million users by March.

Editorial-wise, the blog-styled DailyFinance, labeled as an “AOL Money & Finance site,” features a mix of stock quotes, aggregated business news stories and original reporting. Staffers include several veterans of the similarly themed AOL property, one of the 70 or so niche sites that AOL has launched as part of its recently formulated MediaGlow strategy.

Therefore, appears to be the latest MediaGlow venture. By the end of the year, AOL executives claim MediaGlow will boast of 100 individual content sites.