AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars.
Jim Norton, who was previously svp of AOL Advertising, has been named the company’s new head of global media sales. Norton will not only look to push the company toward more international mega deals with big brands, but is also planning to lead the company into a more category-centric approach.
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