AOL, Patch Media Form Patch.org to Target Underserved Communities

PatchOrgLogo.jpgUnderserved communities will have a better shot at getting local news and information thanks to Patch.org, a charitable initiative from AOL and its Patch Media unit.

Patch.org will unite with community foundations and other organizations to launch Patch sites and bring local content to communities and neighborhoods that lack adequate news media and local online lo resources, and any profits turned by the sites funded by the initiative will be returned to their respective communities. The local sites will offer objective news and information about the area from professional local journalists and curated user-contributed events, announcements, photos, and video.


Patch Media president Warren Webster said:

In a shifting media landscape, the loss of local and community newspapers has created a troubling gap in some communities, making reliable objective news and information about critical issues such as local government, schools, and services unavailable. Patch.org will empower residents of these neighborhoods with professional journalism, data, and information to help shed light on the issues that are so important to their daily lives.

AOL Ventures executive vice president of local and mapping Jon Brod added:

Patch is one of AOL’s core offerings in local, and we couldn’t be more excited to launch Patch.org to fill a need in underserved communities. You cannot serve a community unless you provide the help it needs most, which is why giving back is so important to Patch. Citizens, local businesses, and community organizations increasingly rely on the Web to find information about what is happening in their communities, and Patch.org’s driving belief is that no community should be deprived of its right to information on economic grounds.