AOL Music Expands Distribution


MediaPost is reporting that OurStage, a kind of YouTube-meets-American Idol, has reached a distribution deal with AOL Music giving the site featured spot on the music portal:

“OurStage lets artists submit original music videos for monthly contests in which users vote for their favorite acts. The top prize each month is $5,000.”

AOL’s Platform-A advertising arm will work with OurStage, which claims 1 million monthly visitors, to monetize the site, the report said. AOL Music’s site network draws about 20 million monthly users—the company led the way years ago with its Sessions@AOL live music videos, where the portal brought in bands and solo artists to perform live in a studio environment and recorded each video performance.