AOL HuffPo Announces New Hire, New Sites

Former OWN exec Christina Norman will run Black Voices

On the heels of last week’s major management shakeup at AOL HuffPo (which saw ad boss Jeff Levick leave the company), yet another round of changes: Christina Norman, the ousted CEO of Oprah Winfrey’s OWN, is joining HuffPo to lead a relaunch of the Black Voices site and oversee video content.

In an interview with PaidContent, Arianna Huffington said that existing staff would be contributing heavily to the new site. HuffPo senior media reporter Michael Calderone, business editor Peter S. Goodman, and senior energy and environmental reporter Tom Zeller will all be contributing to Black Voices, which launches Thursday.

“We’re trying to cross-pollinate the sites and that is reflected by our newsroom’s structure, where we have torn down the cubicles as we’ve torn down silos between coverage areas,” Huffington said.

HuffPo also announced the launch of two new women’s sites, HuffPost Women and HuffPost Parents, which will both go live on Wednesday. Huffington told PaidContent that she was aware that the blogosphere already had more than enough female-aimed sites, but claimed that hers would be different: “So much of the news and information directed at women these days seems determined to make us feel that our lives are somehow lacking. HuffPost Women is designed to be a place where women can come to be informed, inspired, entertained, and celebrated—not talked down to.”

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