AOL Grows Ad Dollars For The First Time Since Armstrong Took Over
AOL’s ad revenue in the second quarter of 2011 grew 5 percent over the same period in 2010, the company announced today.
This at the same time that the company’s subscription business lost nearly $60 million, or 23 percent, dragging total revenue down by 8 percent. Ad revenue now makes up 58 percent of AOL’s income.
Because of lower restructuring costs in 2011 and no large impairment costs the company was able to reduce its loss to $11.8
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