AOL Grows Ad Dollars For The First Time Since Armstrong Took Over

AOL’s ad revenue in the second quarter of 2011 grew 5 percent over the same period in 2010, the company announced today.

This at the same time that the company’s subscription business lost nearly $60 million, or 23 percent, dragging total revenue down by 8 percent. Ad revenue now makes up 58 percent of AOL’s income.

Because of lower restructuring costs in 2011 and no large impairment costs the company was able to reduce its loss to $11.8

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in