AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs across display, mobile and video.
Retargeting is a hot sector on the Web these days. The startup Criteo, which is said to be a acquisition target of Yahoo and others, claims to be on pace to pull in $300 million in revenue this year. And retailers like Best Buy are pushing their own retargeting ad network businesses.
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