AOL Announces Preroll Ad Alternative
AOL this morning announced plans to begin offering “video ticker ads,” a graphic banner ad this is integrated directly into streaming video content, in what is the latest effort to find an alternative to pre-roll ads, MediaPost reports:
“The new advertising format, which was developed in conjunction with rich media developer PointRoll, is designed in such a way that it is visible on screen will a video is running, but does not obstruct the video viewing experience,” according to a joint announcement between AOL and PointRoll, the company behind the technology.
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