AOL Adds A New Head of Agencies and Industry Relations

Bamberger to lead AOL's Digital Content NewFronts

After just a short few months at MEC, Jack Bamberger is making a jump to AOL as the company's head of agency and industry relations.

For Bamberger, who was named MEC's president of North America's digital operations in late May, the move takes him away from the agency world, though not very far way. Reporting to AOL senior vp of advertising Jim Norton, Bamberger's primary role will be to bridge the gap between the large content company and the advertising industry, including lots of agencies, as he looks to build partnerships and unearth new revenue opportunities in video. That's because Bamberger will also be the lead for AOL's Digital NewFront.

The hire comes on the heels of AOL's third quarter earnings, which were flat overall, but showed signs of momentum in video. AOL's total advertising revenues were $340 million for the third quarter of this year, up seven percent from $317.7 in Q3 of 2011.

However, it's a fair question to ask as to why a company like AOL needs a head of industry relations, considering its digital ad sales heritage—though Bamberger's arrival may signal the company's deepening committment to the video/branded entertainment sector. Meanwhile, the job switch is a sudden one for Bamberger, who has bounced around the digital realm over the past several years.

Before his six-month stint at MEC, Bamberger spent less than a year as the chief consumer engagement officer. Prior to that, Bamberger logged eight months at the online ad firm Appssavvy, according to his Linkedin page.

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