AOL Acquires Content Platform Pictela

AOL has sold a lot of banner ads over the years, but even it would agree that most of them have been ugly. It hopes to change that with its newest ad units.

The company has scooped up tech company Pictela in an effort to bring magazine-quality photography to banner ads, along with the interactivity digital provides. Terms of the deal weren’t disclosed. The acquisition is AOL’s fifth of the year, along with StudioNow, 5min Media, TechCrunch and Thing Labs.

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