Twitter Launches @Anywhere For YouTube, Amazon, Yahoo, eBay (And Your Other Favourite Sites)

From the official blog, and announced at SXSW by Evan Williams:

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

(Read more.)

Sites that will be using the @anywhere technology on launch will include:

What, no Facebook?

Not a lot of detail on how this is really going to work, and I can’t quite figure out if it’s going to be much more than the bastardised Twitter widgets a lot of folks are already using on their sites.

Still, there’s perhaps a focus here on targeting users that want to consume information on Twitter far more than they wish to contribute towards it, and this is something I’ve been thinking about a lot of late. It interests me, and it’s an area I feel I might have overlooked (and even dismissed) in the past.

Foolishly so, as there will always be more readers than writers, certainly capable ones – often it’s simply that many of the latter are so loud that our senses are easily fooled. And when it comes to noise, the former bear no responsibility at all.

Meanwhile, the @anywhere account is real (and new) and you can follow it here.