Another WaPo Fire Sale
Just over a year ago the Washington Post slashed their subscription costs from $40 to $10 for 20 weeks of Sunday home delivery through group buying site Groupon. Retention rate unknown, the stunt did manage to increase WaPo’s circulation by several thousand in only 24 hours.
Today the paper is back for another cheap thrill. But this time they’re offering up a full year of Sunday papers for a sensible $26 (75% off) via DC-based Groupon competitor, LivingSocial.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in