Anna Wintour: I killed V Life

Did Variety‘s monthly glossy V Life fold because of disappointing ad sales? Or did Anna Wintour kill it in a moment of blood-thirsty pique? I still think it’s the former, but the latter makes a better anecdote, and RadarOnline reports she’s taking credit for the demise of the magazine, which made the fatal mistake of putting a movie star on its cover that Wintour wanted on her cover:

Sources say the fledgling monthly became the target of Wintour’s wrath when it put Gwyneth Paltrow on its October cover, even though the editor had made an arrangement with the actress’s rep, Stephen Huvane, that she believed gave Vogue an exclusive Paltrow cover for that month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in