Android Leads Mobile Ad Impressions; iPad Up 456 Percent
Apple grew 60 percent in total
While Google’s Android OS saw the most ad impressions of any mobile OS in the third quarter of 2011, manufacturer-wise, Apple devices got the biggest piece of the pie, according to the latest report from mobile ad network Millennial Media.
Across connected devices, the Android OS accounted for 56 percent of all mobile ad impressions in Q3. Apple’s iOS followed with 28 percent of mobile ad impressions, and RIM came in third with 13 percent.
However, Apple was the leader for mobile ad impressions from a single manufacturer viewpoint.
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