Podcasting platform Anchor claims to have found a way to do something that still seems to elude many others in the field: make money off of advertising.
The company reported this week that the number of ad-supported podcasts on the market has doubled since it introduced its monetization program late last November. If accurate, the self-reported numbers highlight how money-making methods have generally failed to keep pace with recent explosive growth in the podcast market due to issues around inconsistent metrics, targeting and discoverability.
Anchor
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