Analysts: NYT Co. Ad Revenue Expected to Drop 24%

First quarter advertising revenue at The New York Times Co. is expected to be down 24 percent, estimates J.P. Morgan research analysts Alexia Quadrani and Monica DiCenso.

The New York Times is reporting its quarterly earnings on Tuesday April 21.

Earnings per share are forecasted to fall almost 77 percent to 3 cents in Q1–in line with consensus, the research firm said in a note released this afternoon.

As its peers Gannett and Media General did this week, executives with the New York Times are likely to emphasize the progress on cost reductions during the call.

However

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