Analysts: Ad Market to Improve in Second Half of 2010
Following several recent reports that suggest a thawing revenue stream for media outlets, analysts at research firm ZenithOptimedia are ratcheting up expectations for the 2010 ad market.
AdAge reports that ZenithOptimedia has raised its estimate for growth in global annual ad spending to 3.5% from its previous forecast of 2.2%.
According to the forecast, by 2012, the third year after the 2009 downturn, growth should equal roughly 5.3% — a smaller rate of recovery than has followed previous downturns, ZenithOptimedia said.
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