An Email Pitch and Our Humble Analysis

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We try not to get too overly critical of email pitches here at PRNewser. One, because we’ve had to send a fair share of them in our day, some of which were probably far from perfect. Two, because, well, no one likes a whiner.

However, our fellow bloggers over at AgencySpy sent us a gem a few days ago that we thought we’d review and deconstruct for your reading pleasure. Of course, we’re nice and won’t reveal the offending agency or their client’s identity.


Hi Mr./Ms.!

PRNewser note: Find out if you’re writing to a Mr. or Ms. First names usually help too. And, no need for exclamation marks.

I wanted to send this your way to see if it is something you would be interested in.

PRNewser note: This is stating the obvious. No need to include this in your pitch.

I know most topics are geared towards the economy right now, but I thought perhaps this could be an extension to a story you are currently covering or looking to cover.

PRNewser note: This sentence sort of says, “I am trying to tie this pitch into current events, I know everyone is writing about the economy, but instead of trying to make a reference to your specific beat or something you’ve written in the past, I’ll just include this blanket statement.”

The pitch then went on to try to make a point that the client was bucking a trend by re-purposing a web spot for TV, as opposed to the more common trend of TV spots that go to the web.

Ok, so we will give credit where credit is due. The pitch was sent to an advertising blog and was about an advertising related topic.

But then the pitch ended with this:

Email me or call me to speak with (client name) about the following:

1. Web-to-TV trend
2. Diversifying ad spend
3. Advertising outlook
4. How to make the most of your advertising dollar in a crazed economy

PRNewser note: If you’re going to give specific topics that your client can discuss, get more specific than “advertising outlook” or “diversifying ad spend,” which really mean nothing to an advertising beat reporter.

Ok, we’re done here. What do you think?