AMI's Muscle & Fitness Gets the Dave Zinczenko Touch
More than just body-building
American Media Inc.’s Muscle & Fitness is about to get the Dave Zinczenko treatment.
A year after the magazine dynamo took AMI’s Men’s Fitness out of the gym and into the lifestyle realm with a splashy redesign, he’s working his magic on the body-building magazine.
Muscle & Fitness has always billed itself as a magazine for serious fitness enthusiasts, each cover sporting a glistening, bare-chested weight-lifting buff and blaring manly-man headlines like “Get Combat Ready” and “Maximize Your Size.”
Zinczenko said the changes are meant to appeal to a "new breed of fitness enthusiast" who's supplementing body-building with CrossFit, mud runs, spin classes and the like.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in