Amidst Hyperactive News Cycle, White House Focuses on Long Term
Despite the fact that White House Press Secretary Robert Gibbs and Deputy Press Secretary Bill Burton have been active on Twitter as of late, the Obama administration is trying its best to not let the ever increasing speed of the news cycle affect its communications strategy.
Tracy Sefl, a Democratic media strategist and senior vice president of Navigators Global, a Washington communications consultancy, told media reporter Jeff Bercovici:
“If Obama didn’t believe the news cycle was important, he wouldn’t have such a robust communications apparatus,” says Ms.
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