In the latest of several leadership appointments already this year, Forbes named Lynn Schlesinger to the role of chief marketing officer, the company announced today.
Schlesinger has been at Forbes for less than a year, after joining the media company last March as group vp, brand and demand. In her new position, Schlesinger will report directly to newly-named chief revenue officer, Jessica Sibley.
During her time at Forbes, Schlesinger “built a center of excellence at Forbes for brand and demand marketing,” Sibley said in a statement. “Building off her tech chops, deep industry experience and proven track record of success, she’ll continue to transform our business as we step into a new decade with a go-to-market approach that drives our brand partners’ business goals.”
As CMO, Schlesinger will be responsible for brand marketing, generating demand, audience acquisition, insights and strategy, integrated marketing and design development.
“We’re committed to harnessing the full power of the Forbes brand with smart, creative and human storytelling that balances data and technology and strikes a chord that allows our marketing partners to grow their businesses,” Schlesinger said in a statement.
The CMO role has been vacant for some time at Forbes, after Tom Davis left the role to be Forbes’ chief growth officer in late 2018. Schlesinger is his successor.
Before joining Forbes, she worked for several different media and tech companies, such as Neustar, where she was a Forbes client, as well as Bloomberg Businessweek, Infotrieve, MarketShare and NYSE.
The Forbes C-suite has evolved extensively in the last few months. Sibley was promoted to CRO from chief sales officer last week, following the departure of CRO Mark Howard. Last month, Forbes announced that it had appointed Nina Gould as chief product officer and Vadim Supitskiy as chief technology officer. A Forbes spokesperson did not make Schlesinger available for an interview.