American Express promoted its fourth annual Small Business Saturday this past weekend, a post-Black Friday attempt to draw Americans away from big box retailers to their local coffee, toy and gift shops, where it's hoped that they'll support the local economy while ringing up their AmEx cards.
The brand's touching 30-second spot generated a surprising 8 million-plus views on YouTube last week, according to the latest data from VidIQ. In fact, unlike recent months, when long-form, made-for-the-Web videos ruled the VideoWatch/VidIQ charts, the top four clips were repurposed from TV in what was a relatively quiet Thanksgiving Week.
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