AmEx and 'Billboard' Partner for Facebook Music Channel
Aims to draw fans with content and ticket offers
American Express announced today that it’s teaming up with Billboard to launch a new Facebook channel to connect music fans with ticket offers and interactive features.
Content on the AmEx Entertainment channel, which is being created in a partnership between American Express and Billboard, will also be available through the magazine’s Facebook page.
Coldplay—which has already joined with AmEx to perform in the “American Express Unstaged” concert series later this month—will be the first band featured on the Facebook channel.
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