Americans Ditch Earth Day But Still Hold Brands Accountable
Some good news, some bad in Horizon Media survey.
Unfortunately, new research from Horizon Media shows us that Earth Day is no longer as powerful as it once was…which might explain the dearth of related pitches in our inbox.
At the same time, the trend also means that consumers are quicker to call brands out on “green” claims. According to the Horizon release, sentiments have shifted greatly even since last year:
- In 2014, 27 percent of Americans said they would “celebrate” Earth Day
- The number dropped to 23 percent this year
The number who consider it an “important holiday” also dropped significantly, from more than 90 percent to 79 percent.
It
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