Americans Consume Media in Record Numbers Because of Online

The business of media may be struggling, but there’s plenty of customers.

According to a new Pew Research study released yesterday, Americans are spending more time watching, reading or listening to the news. But, interestingly, more and more people are getting the news via online sources, which propelled the number of average minutes a person consumes the news up to 70 minutes a day, a level not seen since the 1990s.
compscreen.8.13.10.jpg
Online consumption jumped to 13 minutes a day on average, while radio, television and newspaper consumption stood at 57 minutes combined, per day. Add on top of that, the study didn’t include news consumed on cell phones or other digital platforms.

While this increase in the number of minutes readers consume has ticked upwards, it doesn’t mean newspapers have increased readers. Just a little over 25 percent of people polled read newspapers, down from 30 percent two years ago. But online readers didn’t necessarily choose newspaper websites either. That leaves 37 percent of readers getting information from a newspaper source either online or in print, which is down from 43 percent in 2006.

Not exactly a glowing report for the business of media, but still great to see people are reading or watching in record numbers.

Photo by narcosislabs