American Media Bulks Up Men’s Journal Print Distribution and Shifts Men’s Fitness to All-Digital

At AMI, print is alive and well

The next watershed for Men’s Journal, the 25-year-old monthly glossy acquired earlier this year by American Media Inc. from Wenner Media, will be the November 2017 issue. At that juncture, sister publication Men’s Fitness will go all-digital and print subscriptions for the latter will be switched over to Men’s Journal. A representative for the company confirmed these details to Fishbowl ahead of an announcement being made today.

Along with the upcoming bolstering of Men’s Journal’s print circulation to 1.25 million, which AMI says represents a 66% increase, the magazine is upping its publication frequency back to 12 issues a year. Men’s Journal was previously publishing 11 annual issues in 2013, raised to 12 in 2014 and reduced to 10 in 2015.

These Men’s Journal moves are the latest reflections of a broader AMI strategy that, relative to its marketplace competitors, believes more strongly in the future of print. (The digital-only shift for Men’s Fitness makes sense, in this context, from an overlap point of view.) Late last month, Greg Emmanuel was named chief content officer of Men’s Journal, replacing editor in chief Mark Healy. He has been with AMI for three years.

AMI tells us that Men’s Journal will soon sit at #2 in the “Men’s Lifestyle” print magazine category, behind only Rodale’s Men’s Health. There has been some speculation that the latter magazine could soon be under new ownership, even if Rodale decides not to sell as a whole. Bid proposals were due at the Rodale end Aug. 3.

P.S. That’s a first look, above, at the September 2017 issue cover.

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