American Idol‘s Carrie Underwood Is the Latest Celeb To Launch An Athletic Line

Are we in the middle of an "athleisure" trend?

Carrie Underwood, American Idol champ, Grammy winner and country music star, is the latest celeb to launch a fashion label, this one an athletic line called Calia by Carrie Underwood. The line will debut in Dick’s Sporting Goods on Thursday, pushing Adidas off the shelves at the shops, according to The Wall Street Journal.

The Journal places this line among the “athleisure” trend, which the paper outlines as geared towards women and comprised of items like leggings and tank tops. Very Lululemon by the sound of it.

“[D]epartment stores, big box retailers, and startup apparel companies alike have piled on to the athleisure category, nodding to the growing trend of consumers buying workout clothes for fashion and other purposes beyond simply working out,” the paper says.

It’s a trend we’ve certainly seen. But there also seems to be a burgeoning trend towards celebs launching athletic fashion lines. They say three’s a trend, but we’re gonna call it with two and predict that a third is coming soon.

Besides Underwood, Kate Hudson just launched a line, Fabletics, which has popped up in TV ads and was the cover story for the March issue of Shape magazine. If you want to get technical, Rihanna became Puma’s creative director in December in which she’ll be doing some design work as well, so that could be a third.

To the WSJ’s point, more women are wearing athletic wear as everyday clothing. That coupled with the coming of summer and a congested celebrity fashion label landscape makes athletic wear a wide and potentially lucrative frontier. Besides Stella McCartney for Adidas, a lot of athletic wear is your run-of-the-mill sneakers and sweat gear. So there’s an opportunity to take these garments to a more fashionable level in keeping with being worn to the mall, to lunch, and other errands.

We’ll toss out a couple of other famous names that we’ll probably be seeing on athletic labels: Jennifer Lopez and Gwyneth Paltrow, who already turned to Michael Kors and Stella McCartney previously for a capsule collection for Goop.

So if you’re not already saying “athleisure”… don’t start. Really, no one wants to hear that crap. But just be aware that leggings, tank tops and that sort of thing will be in style for while.

image via Instagram (@caliabycarrie)