American Idol Album Being Released Through Facebook Games (Updated)

Tomorrow, Capitol Records and Vanguard Records will release autographed pre-release CDs of American Idol winner Kimberly Caldwell’s album at a 60 percent discount through Peanut Labs’ Cherry Deals within a number of large Facebook games, weeks before the album goes on sale in stores. This new partnership highlights just how significant Facebook games have become within the global media industry.

Peanut Labs has been experiencing incredible success with their Cherry Deals product, an offers product which takes advantage of the massively popular group

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in