Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including, maybe, one from American Greetings.
The brand's justWink app sends out digital greeting cards and "winks," animated characters that resemble emojis and GIFs.
"One of the things about the watch is that [our app] wasn't just a me-too for your wrist—we offered a new line of products, which we call winks," said Lisa Wascovich, American Greetings' director of boutique brands at Digital Greetings.
Eight smartwatch-exclusive winks are launching on the app, one of which is a picture of a taco—earlier this month, social media blew up when Apple's new text keyboard didn't include a taco.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in