American Express Gets Visual on Instagram to Help Eliminate Marine Plastic Pollution

The financial services company and Parley for the Oceans will remove 2 pounds for each comment with the #BackOurOceans hashtag

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

American Express kicked off several initiatives aimed at eliminating marine plastic pollution, including #BackOurOceans, a social media-driven call to action.

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