American Express and TripAdvisor Want to Keep Your User Reviews Honest

Oh yeah, she’s a member.

Online reviews are important. Online reviews are completely unreliable. Today is Wednesday.

Here’s one more undeniable fact: American Express has teamed up with TripAdvisor in a noble attempt to keep user reviews as honest as they can possibly be. The project might not be quite as revolutionary as it sounds, though.

Card holders who join the new “club” will be designated as “AmEx card member” on TripAdvisor and encouraged to post their own reviews (which we assume will contain only the most impeccable grammar and delightful verbiage) with a series of credit rewards and virtual coupons. Then,

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