American Airlines Calls on Facebook Users to Name New Fare-Finding App
American Airlines is launching a campaign on Facebook to promote its new fare-finding application, which allows users to search for low fares. The app is currently in beta and nameless, which is why the campaign is a “name drive” that calls users to submit names for the app. Those who submit names will be entered to win 25,000 American Airlines AAdvantage miles.
Here’s how it works:
1. First, install American Airlines’s Travel Bag app.
2. Experiment with the fare-finding feature: searching for a trip from San Francisco to Beijing returns the low fare result below: $3,804.
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