AMD Dumps Handset Business

There was promise, but now it’s gone. As PC Magazine reports, Advanced Micro Devices (AMD) said Thursday that it had discontinued its digital television and handheld businesses. “Not surprisingly, AMD reported a hefty loss for the second quarter of 2008.”

This comes as no surprise; back in April, then CEO Hector Ruiz said that the company would soon exit non-core businesses. (He also exited yesterday, incidentally; apparently he is also a non-core business.)

In early 2007 at CTIA, AMD introduced a promising series of updates to its mobile graphics accelerator chipsets (called Imageon), which this author had covered in Orlando for PC Magazine at the time. They provided high resolution, full-screen video playback and impressive 3D graphics acceleration—no surprise since AMD owns ATI. Oh well.