It's a Mad, Mad, Mad, Mad Men Promo Trail

The treasure in this case is a $19.69 NYC lunch tab.

What’s the next best thing to branded content? How about a champagne bucket of free press coverage promoting a branded restaurant event?

By partnering with more than two dozen NYC restaurants for Mad Men Dining Week (March 23-29), AMC is whetting the digital media consuming world’s appetite for the final seven episodes with tons of extra impressions.

If your retro-lunch taste runs in the direction of half a pastrami or corned beef sandwich and a slice of cheese cake, then The Carnegie Deli is the prix-fixe destination for you.

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