AMC 2006: Hachette Prez: 'Closing A Magazine No More A Sign Of Industry Death Than Cancellation Of A TV Series'

Roughly a year removed from blasting magazine circulation metrics in his remarks as chairman of the Magazine Publishers of America at the 2005 American Magazine Conference, Hachette president and CEO Jack Kliger was defiant in his spin on the industry’s spate of magazine closings at this year’s pow-wow:

We should be willing to eliminate unproductive products without fearing that thinning the herd means we are signaling our industry’s demise. Because closing a magazine is no more a sign of the death of the industry than the cancellation of a TV series means the shutdown of a network, or a haircut is a sign that you’re going bald.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in