Amazon’s Appstore to Offer In-App Purchases

Amazon has been selling Android apps for the past year, much like iTunes and Google Play. But unlike its competitors, Amazon hasn’t offered developers any way to sell upgrades and content to users from inside apps; they could just sell the app. That’s bout to change.

Bloomberg is reporting that Amazon is currently testing a new purchase option for their appstore. Here’s more from the article: “The service being tested allows both subscriptions and purchases of individual items within apps, according to Maria Ly, co-founder of Skimble Inc., a seller of physical fitness programs that has been involved in Amazon’s pilot for about a month. Kinley Pearsall, a spokeswoman for Seattle-based Amazon, didn’t immediately return a request for comment.”

Amazon’s not talking, but I’m sure that many developers are eagerly awaiting this development.

Bloomberg

http://www.businessweek.com/news/2012-04-03/amazon-tests-in-app-purchase-service-to-challenge-apple-google