Amazon Shouts About Success of 3rd Gen Kindle Sales But Still Doesn't Reveal Numbers

Amazon has been amazingly careful about never releasing sales figures for their Kindle ebook reader devices. And, despite what the press release headline below says, they still have not released any figures.

Third-Generation Kindle Now the Bestselling Product of All Time on Amazon Worldwide

Amazon notes that the 3rd generation Kindle has sold more units than the final volume of the Harry Potter book series. However, Amazon does not mention what the sales figure for the book is. So, we do not have a precise number for either product. Amazon does state: We’re grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon. We might be able to assume this means that millions of people bought a 3rd generation Kindle. This might mean anything more than 2 million. However, I do no believe Amazon sold more than 10 million units since the device’s August release.