Amazon Offers Small, Independent Bookstores Incentives to Sell Kindles

Amazon is offering 10% earnings on Kindle books to book retailers who sold those Kindles to book buyers. The new program, called Amazon Source, will also give booksellers discounted Kindles for resale – as another incentive to become part of the program.

Here are the benefits:

  • Buy Kindle devices at a 6% discount from the Manufacturer Suggested Retail Price.
  • Buy Kindle accessories at a 35% discount from the Manufacturer Suggested Retail Price.
  • Earn a 10% commission on the price of every e-book purchased from customers’ Kindle devices.

Currently, many book retailers already sell books and other products on Amazon, but this is the first time that Amazon is asking bookstores to step in and help them spread tablets to readers everywhere. Choosing to do so could help bookstores earn more cash, but it also ties them to a product that will eliminate the sale of books in their brick and mortar store. Since the program will only give commissions for two years, bookstores can certainly hope readers will come back and purchase new Kindles.

In the press release, Amazon cited several happy book sellers who have gone through the pilot program which was launched as early as 2012.

“We are committed to offering the best possible book buying experience. It is a truly exciting prospect to harness the respective strengths of Waterstones and Amazon to provide a dramatically better digital reading experience for our customers. AlongsideAmazon, we have married the best digital readers, the Kindle family, to the singular pleasures of browsing a curated bookshop. With the combination of our talents we are on our way to offering the exceptional customer proposition to which we both aspire.”

James Daunt, Managing Director of Waterstones.

Kindles are also available for resale at higher wholesale rates, but regular retailers will not be able to take advantage of the 10% commission. To sign up for the Bookseller program, visit Amazon Source.