Amazon Is Slapping SmileCodes on a Third of Its Boxes in the U.S.

Customers can get crafty with their packages

Amazon shipped more than 5 billion items worldwide with Prime in 2017, which means it also shipped a lot of boxes (it would not specify how many). And now it is putting its QR code-like SmileCodes on about a third of the boxes it ships in the U.S. to make them more engaging—and perhaps less wasteful.

The scannable SmileCodes unlock video content with step-by-step instructions for kid-friendly craft projects using the boxes themselves like a dinosaur cut-out or a “whimsical galaxy.”

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