Amazon is Getting an Emmy For Its Personalized Video Recommendation Engine

Amazon Instant Video is getting an Emmy award for its recommendation engine.  The National Academy of Television Arts & Science has bestowed onto Amazon the 2013 Technology & Engineering Emmy Award for its personalized video recommendation engines recognizing the algorithms that help video discovery based on genre, past purchases and similar customers’ preferences.

“Our goal is to give customers the best possible movie and TV watching experience. That means both enabling customers to find exactly what they’re looking for and helping them discover new TV shows and movies in a personalized way,” stated Bill Carr, vice president of music and video at Amazon. “We’ve made it effortless to discover new content they’ll love, and we will continue to innovate on behalf of our customers to make it even easier and more enjoyable to explore all of the great movies and TV shows on Amazon.”

The online video sites have gained the attention of The National Academy of Television Arts & Science. Netflix also got its first Emmy this year for its original series.