Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and auction sites will not be honored.
Walmart probably thought it was making a smart marketing move with its Walmart Ad Match Guarantee, a policy where the retailer offers its products at the same price as its competitors. However, it didn't count on the ingenuity of the Internet to take advantage of its lax rule, which only requires the customer to show a copy of the ad that lists the low price—regardless of retailer.
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